[San Francisco]: c. 1967-68. 8 1/2 x 14" broadside, gestetnered in 3 colors on yellow paper flecked with red strands.
This appears to be one of the Free City News sheets issued by the Diggers following the appropriation of the Communication Company Gestnetners, matching their renewed approach to color and typography. However, it is not one of the sheets issued in the to Free City collections of flyers, and is not one of the singly distributed flyers that we've ever encountered.
The title phrase on the poster is now ubiquitous in American culture, but emerged out of the 1960’s counter-culture. According to a 2007 interview with Peter Berg in Arthur Magazine, the phrase was first spoken by Gregory Corso to Berg, and quickly reified. “One day I was talking to Gregory Corso, the poet, and he said, ‘You know, today’s the first day of the rest of your life.’ And I said. ‘What?’ and he said, ‘Didn’t you ever realize that? Today’s the first day of the rest of your life.’ It was first time I ever heard, or anyone had ever heard it, because it was original. Within two years, it was on a Bank of America billboard.”
Rare and possibly unrecorded.
Fine. Item #30268