Toledo: FLOC, . 8 1/2 x 11: offset printed in two colors on recto, and in b/w on verso. Union bug to lower right hand corner. Artist unattributed.
A brilliant poster featuring artwork that detourneed the iconic Campbell's soup can. The poster was created by the FLOC in 1984 for use during Jesse Jackson's 1984 Democratic Convention speech. At one point Jackson denounced the labor practices of Campbell's Soup in Ohio, and farmers - orchestrated by Baldemar Velasquez and the FLOC - raised this poster in support of the boycott.
Cambell's Soup had been the subject of a many years of action by the FLOC, in the face of opposition from the AFL-CIO. The FLOC had conducted a 560 mile protest march to the company's Toledo headquarters in the year previous. After two more years of economic pressures Campbell's would finally accede and agree to the nation's first three way bargaining agreement.
The Campbell's Soup can became an even more conspicuous symbol of America after Warhol's canny economic strategies regarding their reproduction. This poster is striking for it's completely different approach to a cultural icon, and perhaps a critique of the economics of the art world is present in this protest of worker's conditions in the fields of Ohio, not far from where Warhola was born. Fine. Item #22856