APS to David Meltzer Soliciting Material for V TRE.
Place Published: New York:
Date Published: 1963.
Book Id: 17677
3 1/4 x 5 1/2" postcard. Addressed in holograph and postmarked January 7, 1963. Some creasing and minor yellowing; very good. An important postcard describing the genesis of the most influential of all the Fluxus periodicals. The postcard announces the publication of an as-yet-unnamed "news" paper which would be published by the Yam Festival and would come out in January or February. Brecht goes on to say that "Any [west] coast items, notices, ads, etc. cheerily received. Solar eclipses, clogged sewers, medicine-chest inventories. . . " The as-yet-unnamed newspaper is certainly V TRE, which was initially edited by George Brecht and published in conjunction with the festival. The periodical became of central importance to the Fluxus movement and was published until 1979, with later issues being edited by Maciunas. The Yam Festival, organized by George Brecht and Robert Watts, was the umbrella term for a variety of performances and mailings held in early 1963. Not just a watershed moment for the Fluxus movement, the Yam Festival created a template for taking art outside of the gallery and museum system - one of the most important tendencies in postwar art. The postcard is illuminating of the guiding spirit behind V TRE, and is also fascinating for being a link with the Fluxus movement and the west coast literary scene, although we are pained to note that no west coast artists were included in the first issue of V TRE.